Top 5 Beauty Retail Apps on Android in Colombia - Q3 2024

During the third quarter of 2024, the beauty retail app market in Colombia saw varied performance trends across the top apps. According to Sensor Tower data, these apps showed unique patterns in weekly downloads and active users, offering a glimpse into consumer engagement within the beauty sector.

Natura Latam experienced significant growth in its weekly downloads, starting at approximately 6.4K in early July and peaking at around 25K by mid-August. This increase was mirrored in its weekly active users, which also saw a substantial rise from about 12.5K to over 41.5K by the end of September.

Almacén Sandra maintained a steady download rate throughout the quarter, beginning with 4.3K and gradually declining to just under 1.5K by the end of September. Despite the decrease in downloads, the app remained a consistent presence in the market.

Oriflame showed a modest increase in weekly downloads, starting at 1.2K and fluctuating before closing the quarter at nearly 1.5K. Its active user base grew steadily, from 3.9K in early July to close to 6.6K by the end of the quarter.

Pixi Beauty faced a more fluctuating download pattern, with numbers starting at 747 in early July, dipping mid-quarter, and finishing at 533 by the end of September. Despite these fluctuations, Pixi Beauty retained its position among the top beauty apps.

Finally, yanbal Tienda Online showed a varied download trend, starting with minimal downloads and reaching a peak of 2.4K in mid-August before tapering off.

These insights highlight the dynamic nature of the beauty retail app market in Colombia, with each app demonstrating unique trends in user engagement. For more detailed insights and data, visit Sensor Tower.